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Communication Theory

By Wikibooks Contributors

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Book Id: WPLBN0000662377
Format Type: PDF eBook
File Size: 1.23 MB.
Reproduction Date: 2005

Title: Communication Theory  
Author: Wikibooks Contributors
Volume:
Language: English
Subject: Reference materials, Reference books, Reference & resource series
Collections: WikiBooks Collection
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Publisher: WikiBooks

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Contributors, W. (n.d.). Communication Theory. Retrieved from http://nookebooks.org/


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Excerpt
Excerpt: Evaluating Theory. What makes a theory good? Six criteria might be said to be properties of a strong theory. (The terminology presented here is drawn from Littlejohn, Theories of Human Communication, but a similar set of criteria are widely accepted both within and outside the field of communication.)W Theoretical Scope How general is the theory? That is, how widely applicable is it? In most cases, a theory that may only be applied within a fairly narrow set of circumstances is not considered as useful as a theory that encompasses a very wide range of communicative interactions. The ideal, of course, is a theory that succinctly explains the nature of human communication as a whole.

Table of Contents
Contents What is Communication?..................................................................................................................... 6 PERSPECTIVES ON THEORY....................................................................................................... 7 Introduction.......................................................................................................................................... 7 THEORIES & APPROACHES TO COMMUNICATION........................................................................11 Uncertainty Reduction........................................................................................................................11 Propaganda and the Public.................................................................................................................. 23 Uses and Gratifications...................................................................................................................... 34 The Frankfurt School..........................................................................................................................42 Semiotics and Myth............................................................................................................................50 Orality and Literacy............................................................................................................................61 Diffusion of Innovations.................................................................................................................... 70 Sociological Systems..........................................................................................................................76 Network Society.................................................................................................................................83 ABOUT THE BOOK................................................................................................................. 89 History & Document Notes.................................................................................................................89 Authors & Image Credits.................................................................................................................... 90 References.......................................................................................................................................... 91 GNU Free Documentation License................................................................................................... 114

 

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